The Commercial Club is the gold standard of commercial coaching for actors, built by session directors with 50 years of combined experience who know exactly what it takes to book. When they came to me, they knew they needed a big change but weren't sure how to make it actually happen. The level of what they offer, on-demand coaching, drop-in gyms, industry nights, career coaching, in-person hangouts, and a thriving community of working actors, deserved a site that could finally hold it all. So we built exactly that, starting from the ground up with a full logo suite and brand identity before a single page was designed. One of my biggest and most complex builds: a fully custom membership platform unlike anything I'd created before, powered by a Club Coin credit system that's as unique as the community itself, plus bookings, events, and ecommerce all working together seamlessly. Every page has a purpose. Every click leads somewhere meaningful. The navigation flows, the messaging is clear, and the user experience feels intentional. Exactly what a membership platform of this caliber deserves.