James & Joan Coffee Co. is a husband and wife dream that became something real. When they came to me, they were just getting started, and the scope was everything: full branding suite, business cards, social media templates, storefront banners, signage, and a Showit website to bring it all to life. The kind of project where you get to be part of something from the very beginning. They've since outgrown that original site, but the brand identity and all the collateral built around it? Still very much in the world, on their cups, their merch, their proprietary syrups and products, and now across a second location born out of sheer popularity.