Millie at Body & Soul Therapies is an Edinburgh-based practitioner specialising in body-led breathwork, nervous system regulation, and reflexology, and this one was a true full-service collaboration from the very start. Before a single page was designed, we sat with the bigger picture, where her business was, where she wanted it to go, and what it would actually take to get there. The strategy shaped everything: the structure, the messaging, the offers, and how it all flows together. From there, we built something that could hold that vision, warm olive tones and rich earthy textures, custom copywriting that sounds like Millie at her most grounded and articulate, and hand-drawn illustrations and animated line art created entirely in-house that give the site a tactile, human quality you can feel through the screen. Built on Wix Studio with booking integrations, ecommerce, event promotion, and email campaign design all woven in. The kind of project where the strategy, the design, and the soul of it are completely inseparable.